The BMW 7 SERIES (2012-15) is a luxury executive saloon that's known for its combination of comfort, style, and advanced features. It holds a prominent position in the UK market as a premium vehicle often chosen by business professionals and those looking for a high-end driving experience. This model stands out with its refined design, spacious interior, and impressive ride quality, making it suitable for long-distance travel and executive use. Based on data from mycarcheck.com, there have been nearly 3,900 lookups involving this model, indicating steady interest among UK buyers. The average private sale value shown is around £11,400, with typical mileage of about 92,000 miles, which suggests many vehicles are well-used but still maintained by owners. The average number of previous owners is just over three, reflecting a reasonable ownership history that can be appealing for secondhand buyers. This generation of the BMW 7 SERIES is often appreciated for its smooth driving experience, luxurious design, and array of features that set it apart from rivals. It's best suited to those who prioritize comfort, technology, and prestige, making it popular among executives and affluent drivers. When compared to similar models, it's known for its strong build, reliability, and modern tech, maintaining its status as a top choice in the premium saloon segment.