Motor Industry News
MyCarCheck.com/Trade Motorcycle Market Overview Jan 2015:
Dealer numbers dip again but older used bikes bring big profits
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MyCarCheck.com/Trade is the trade valuations arm of CDL Vehicle Information Services. Based on cutting-edge industry data and feedback from independent and franchised dealers, these monthly bulletins highlight the most significant trends in the UK motorbike and scooter markets.
MyCarCheck.com/Trade’s motorcycle expert, Rob Hobson, commented: “At the start of a new year it is always interesting to ponder how the coming months might pan out. The aim must be to build on last year’s 10% increase in new bike registrations and the relatively strong performance in the used sector.
“The fragile returning confidence among many in the trade has been slightly dented by some sobering findings in the most recent National Motorcycle Dealers Association (NMDA) bi-yearly survey, published in December. In particular, the overall number of dealers has fallen again, to 564. While not a massive drop, down 11 on the previous survey, it is a concern that the network as a whole is still in decline. Considering the growing credence manufacturers are placing on this survey in terms of how their brands are performing, it was also surprising that just 40% of franchised dealers took the time to respond.
“Running from 18-20 January, Motorcycle Trade Expo at the Stoneleigh Park Exhibition Centre is a great barometer as to how the trade is feeling. This outstanding event really sets the tone for the rest of the year. We’ll report on it in detail in our next bulletin.
“The weeks leading up to the festive break were understandably quiet, but those who opened in the immediate post-Christmas period were often rewarded with a rise in showroom traffic. Many dealers tell us that making the effort on the days between Christmas and New Year can prove quite lucrative, although the story is never universal.
“While the used market has slowed for winter in terms of overall demand, values have remained relatively strong and we expect demand to pick up sharply once the weather improves in a couple of months.
“In recent weeks we have heard several remarkable stories of big profits being made on quite poor condition older bikes. These make a mockery of the margins achievable on new bike sales and serve to remind us why the used market is so important. We wish you all the very best for 2015 and look forward to a positive future for the whole two wheel market.”
MyCarCheck.com/Trade provides buyers and sellers with all the vehicle price data they need: ready to retail, trade, average, retail and Cat D. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.
Simply enter a motorcycle, car or van registration and the vehicle’s mileage to get an accurate valuation and additional information in an instant. Once signed up you can check as many vehicles as you like at no extra cost.
The MyCarCheck.com/Trade team includes:
Gavin Amos has 15 years’ experience in the used vehicle sector. After starting out at CAP he worked in several dealerships, progressing into management. He has hands-on experience of sourcing and disposing of stock, both to trade and retail customers.
David Hill specialises in LCVs. He worked with Renault, LDV and Isuzu Trucks before spending 10 years as CAP’s Light Commercial Vehicle Editor then 5 years as national used vehicle sales manager for Iveco. He joined CDL in 2011.
Rob Hobson specialises in motorbikes and scooters. After leaving a dealer role to launch CAP’s Green Book, he worked in business development for Piaggio.