Motor Industry News
MyCarCheck.com/Trade Motorcycle Market Overview July 2014:
Sales holding up through World Cup as interest turns to cycling
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MyCarCheck.com/Trade is the trade valuations arm of CDL Vehicle Information Services. Based on cutting-edge industry data and feedback from independent and franchised dealers, these monthly bulletins highlight the most significant trends in the UK motorbike and scooter market.
MyCarCheck.com/Trade’s motorcycle expert, Rob Hobson, commented: “With the World Cup still dominating the TV schedules and news coverage, it is pleasing to see that motorcycle sales are holding up well. Traditionally, showrooms fall quiet during a major sporting tournament, not that bikers are particularly big fans of the game, just that focus and attention is taken away from purchasing decisions. There’s no respite either as the Tour de France rolls across Yorkshire at the beginning of this month, and many bikers are seriously into cycling.
“The new market continues to thrive with around 43,000 units registered up to the end of May, an increase of 12.3% on this time last year. All style sectors are showing positive growth with Naked up 34.4% and Touring up 26.4%. There is, as always, a level of tactical registrations boosting the numbers, but no more than normal.
“The top 10 selling individual new models were split between five 125cc and below machines and five 750cc plus. In the larger capacity, BMW R 1200 GS derivatives still dominate, with Kawasaki’s ZX1000 SX standing out as their sales saviour this year.
“The Motorcycle Industry Association (MCIA) has drawn together a number of positive messages of late which will be presented to the government. One relates to a city centre commuting challenge between a car driver, a motorcyclist, a cyclist and someone using public transport. In each case the motorcycle won the challenge. Another sets out a ‘Ride To Work’ scheme similar to the one operated for cyclists. There are also plans to combine lobbying resources between powered and non-powered two-wheel interest groups. Once sworn enemies, both can see sense in working together to pursue common goals.
“There are no major changes to report in the used market at the moment. Most agree that sales levels are good, although no one is going overboard. There is demand and while stock can be bought it is by no means easy. There is a shortage of popular sports models and it is difficult for any trader to directly target certain bikes because there are so few around. There is also a view that private owners are increasingly turning to eBay rather than the traditional trade.
“We have not made any significant changes to values for this month, although anything bought in the next month or so will need to be retailed quickly or at least kept an eye on. We expect demand to begin to slow soon as we head into the second half of the year. Whether the fall in demand will have any real affect upon values will be interesting to see. With such a limited number of clean low mileage used bikes on the market, we don’t foresee too many changes ahead. We do expect to see more private sales as the year progresses and, while traders may try, reduced bids might not be enough.”
MyCarCheck.com/Trade provides buyers and sellers with all the vehicle price data they need: ready to retail, trade, average, retail and Cat D. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.
Simply enter a motorcycle, car or van registration and the vehicle’s mileage to get an accurate valuation and additional information in an instant. Once signed up you can check as many vehicles as you like at no extra cost.
The MyCarCheck.com/Trade team includes:
Gavin Amos has 15 years’ experience in the used vehicle sector. After starting out at CAP he worked in several dealerships, progressing into management. He has hands-on experience of sourcing and disposing of stock, both to trade and retail customers.
Alan Senior has 35 years’ experience in used car valuations. After a decade running a franchised dealership he spent 20 years at CAP where he was Senior Editor of the Black and Red books and co-founder of the Green book, then two years as editor of Parkers Guide before co-founding VIP Data valuation services.
David Hill specialises in LCVs. He worked with Renault, LDV and Isuzu Trucks before spending 10 years as CAP’s Light Commercial Vehicle Editor then 5 years as national used vehicle sales manager for Iveco. He joined CDL in 2011.
Rob Hobson specialises in motorbikes and scooters. After leaving a dealer role to launch CAP’s Green Book, he worked in business development for Piaggio.