Motor Industry News
MyCarCheck.com/Trade Motorcycle Market Overview Feb 2014:
Positive sales vibes and promising signs in transport planning
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MyCarCheck.com/Trade is the trade valuations arm of CDL Vehicle Information Services. Based on cutting-edge industry data and feedback from independent and franchised dealers, these monthly bulletins highlight the most significant trends in the UK motorbike and scooter market.
MyCarCheck.com/Trade’s motorcycle expert, Rob Hobson, commented: “This is going to be another interesting year for the motorcycle market. There are without doubt positive vibes around the trade. Some dealers are even reporting light at the end of the tunnel! 2013 new bike registrations finished the year just under 2% down on the previous year, with a total 91,910 registrations. This gives credence to the belief that the new market has stabilised and is set for a period of growth.
“There are a number of great initiatives around which can only benefit the trade. ‘Wheels To Work’ has financial backing and real impetus, and this is not the only sign that decision makers might finally be accepting that motorbikes and scooters deserve a place in future transport planning.
“A recent conference, including representatives from the Motorcycle Industry Association (MCIA), the police and various government bodies, set out an agenda with the working title: ‘More motorcycles on the road would increase driver awareness and therefore reduce accident statistics rather than increase them’. This kind of significant development should ultimately see many more people switching to powered two wheels.
“Reports from the trade indicated that business was pretty good over the festive break. There was just reward for many who resisted the temptation to close throughout the entire period. The traditional ‘bored punter’, who often ends up spending when they hadn’t planned to do so, ensured that many dealers were pleasantly surprised by how well they did.
“Things appeared to go a little quiet at the start of the New Year, but the market is picking up now and a clearer picture of the state of play is beginning to emerge.
“It was Motorcycle Trade Expo in January and this is always a good barometer as to how the trade is feeling. Expo is an increasingly popular trade-only event, which now attracts the majority of trade members over the three days. Despite the early optimism there wasn’t the buzz about the place that many had expected. Some of the large clothing and aftermarket exhibitors insisted they were happy with the level of business, but this was by no means universal. Again, it is early days and the low-key feel may be more to do with dealer caution than anything else.
“The used market doesn’t seem to have had the usual sharp dip for the time of year, and both values and demand are fairly strong. Most dealers agree that their stock levels are lower than they would ideally like, partly due to the difficulty in buying sufficient stock at the desired price, and partly because they have continued to trickle out a few used bikes throughout.
“There is concern, even expectation, that used stock will again be thin on the ground later in the year. While dealers would like to be in a position to buy wherever possible, too much of what is currently available is of high mileage and in non-retail condition.
“The weather will undoubtedly have a bearing upon how the market fares over the next few weeks. We shall keep an eye on things and hope that better times are ahead.”
MyCarCheck.com/Trade provides buyers and sellers with all the vehicle price data they need: ready to retail, trade, average, retail and Cat D. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.
Simply enter a motorcycle, car or van registration and the vehicle’s mileage to get an accurate valuation and additional information in an instant. Once signed up you can check as many vehicles as you like at no extra cost.
The MyCarCheck.com/Trade team includes:
Gavin Amos has 15 years’ experience in the used vehicle sector. After starting out at CAP he worked in several dealerships, progressing into management. He has hands-on experience of sourcing and disposing of stock, both to trade and retail customers.
Alan Senior has 35 years’ experience in used car valuations. After a decade running a franchised dealership he spent 20 years at CAP where he was Senior Editor of the Black and Red books and co-founder of the Green book, then two years as editor of Parkers Guide before co-founding VIP Data valuation services.
David Hill specialises in LCVs. He worked with Renault, LDV and Isuzu Trucks before spending 10 years as CAP’s Light Commercial Vehicle Editor then 5 years as national used vehicle sales manager for Iveco. He joined CDL in 2011.
Rob Hobson specialises in motorbikes and scooters. After leaving a dealer role to launch CAP’s Green Book, he worked in business development for Piaggio.