Motor Industry News
MyCarCheck.com/Trade Motorcycle Market Overview Dec 2013:
Nostalgia and cautious optimism abounds at UK’s Motorcycle Live
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MyCarCheck.com/Trade is the trade valuations arm of CDL Vehicle Information Services. Based on cutting-edge industry data and feedback from independent and franchised dealers, these monthly bulletins highlight the most significant trends in the UK motorbike and scooter market.
MyCarCheck.com/Trade’s motorcycle expert, Rob Hobson, commented: “As the dust settles on another Motorcycle Live, the UK’s main bike show, it is interesting to reflect upon the overall feel of this year’s event. There was a cautiously optimistic atmosphere, with encouraging noises being made by a number of manufacturers.
“There is no doubt that the makeup of future growth is likely to be different from what we’ve seen before. Interestingly, virtually all the manufacturers represented featured heavily on nostalgia and their individual heritages – most had historical examples on display. Many have launched new models which draw on the past while offering more flexibility in terms of both usage and individual input. There is certainly a growing ‘back to the future’ movement.
“Some feel that the classic market may be at its peak, but the current trend, with bikes such as the Royal Enfield Continental GT and the return of the Yamaha SR400 single, offer opportunities to buy into the past with modern reliability.
“We know that this country has an ageing customer profile and, while more has to be done to generate new blood, this existing base has to be retained. There is a growing range of products which should do the trick: Honda continues to expand its footprint while Yamaha has the MT-09 and the surprise recent addition, the MT-07.
“One of the busiest stands belonged to Ducati. With the launch of the 899 Panigale, it is clearly targeting Sports riders with what is said to be a more forgiving road bike. An aggressive promotion is apparently helping sales and, while its arrival may affect residuals of the 848, sales of its larger engine stable mate, the 1199, are holding up.
“A number of aftermarket suppliers have noted that there remains an air of caution throughout the trade. Stock orders are behind for the time of year and noticeably more dealers are looking to keep a tight rein on their cash flow. Obviously this has an impact in the used bike market too, although in truth used values are holding up well.
“There are sufficient large trade buyers still needing to maintain their flow of stock and there’s a relatively limited number of genuine clean used machines available. This means that any real clean examples with FSH and low mileage are still in demand, although trade bids might often be low initially based on the time of year.
“That’s not to say there aren’t some real opportunities out there. We’ve seen some good bikes going pretty cheap. There is though a widening gap between the cream of the crop and anything that doesn’t fit into the ‘immediate retail’ bracket. As always, stock mix is a major factor in dealers’ decision making. Consequently, we have eased values slightly again this month, with a view towards the weather and general retail demand.
“It has to be noted that there are some very strong retail campaigns and attractive finance packages out there, along with a significant amount of pre-registered new dealer stock in the market. As well as the obvious impact on late plate trade bids, the implications of mass pre-registering are felt well beyond the nearly new market.
“As this is the last bike editorial of the year, we would like to wish everyone an enjoyable time over the festive period and we look forward to an exciting New Year.”
MyCarCheck.com/Trade provides buyers and sellers with all the vehicle price data they need: ready to retail, trade, average, retail and Cat D. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.
Simply enter a motorcycle, car or van registration and the vehicle’s mileage to get an accurate valuation and additional information in an instant. Once signed up you can check as many vehicles as you like at no extra cost.
The MyCarCheck.com/Trade team includes:
Gavin Amos has 15 years’ experience in the used vehicle sector. After starting out at CAP he worked in several dealerships, progressing into management. He has hands-on experience of sourcing and disposing of stock, both to trade and retail customers.
Alan Senior has 35 years’ experience in used car valuations. After a decade running a franchised dealership he spent 20 years at CAP where he was Senior Editor of the Black and Red books and co-founder of the Green book, then two years as editor of Parkers Guide before co-founding VIP Data valuation services.
David Hill specialises in LCVs. He worked with Renault, LDV and Isuzu Trucks before spending 10 years as CAP’s Light Commercial Vehicle Editor then 5 years as national used vehicle sales manager for Iveco. He joined CDL in 2011.
Rob Hobson specialises in motorbikes and scooters. After leaving a dealer role to launch CAP’s Green Book, he worked in business development for Piaggio.