Motor Industry News
MyCarCheck.com/Trade Motorcycle Market Overview Sept 2013:
Sales upturn boosted by price drops, especially on larger bikes
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MyCarCheck.com/Trade is the trade valuations arm of CDL Vehicle Information Services. Based on cutting-edge industry data and feedback from independent and franchised dealers, these monthly bulletins highlight the most significant trends in the UK motorbike and scooter market.
MyCarCheck.com/Trade’s motorcycle expert, Rob Hobson, commented: “With the new bike market running approximately 5% down against the same period 12 months ago, the next few weeks are going to be crucial in terms of the push to reclaim lost ground.
“While the early part of August was said to be pretty slow across the board – not only in terms of new and used bike sales, but clothing and workshop kit as well – sales did rally later in the month. Although by no means universal, we had plenty of reports that showroom demand was markedly up from mid-August to the turn of the month.
“This month we’ll see the new 13 63 plate appearing and, significantly, there has been a high level of pre-registration activity across all manufacturers. It has to be noted that a fair proportion of these will be on the outgoing 13 plate models still looking for buyers – a factor which will undoubtedly hit new bike registrations as the year progresses.
“The sectors showing real strength are the Adventure Sport, Touring, Custom and Trail/Enduro styles. Naked, the biggest single style sector after Scooter, is notably down on the year to date. These trends are reflected in used bike sales, with dealers reporting that the previously popular mid-ground bikes are proving altogether more difficult to sell.
“This is in contrast to Sports bikes which are hard work new, based mainly on price levels and, importantly, prices to change restricting. While 3-7 year old used examples are relatively good news, retail prices are still pretty sensitive as buyers are well educated in what’s available.
“Honda must be commended on creating sales in new style sectors. The three new 500 derivatives, from CBR500 to CB500 F and CB500 X, are said to have sold exceptionally well in the new market. They will be welcome additions to the used sector.
“Despite the general upturn over recent weeks, the last four months of the year will see dealers preparing for the drop-off in sales activity. It is already evident that bigger trade buyers are preparing to de-stock as best they can, with a view towards having the funds and space to benefit when values are at their lowest.
“While good retail demand seems assured for the immediate future, and there is plenty of stock available to buy, purchasing decisions will be ever more cautious, based on whether to buy to retail now or hold on to for longer as demand slows. This will result in bigger fluctuations in trade bids based on individual stock holdings and cash flow positions.
“With this in mind, we have eased values pretty much across the board this month, with selected larger falls on certain models (such as bigger Suzuki Bandit and Yamaha Fazer models) dictated by numbers and popularity. While advertised retail levels will probably remain fairly static, the margins to trade bids are likely to increase in the short term until things balance out later in the year.”
MyCarCheck.com/Trade provides buyers and sellers with all the vehicle price data they need: ready to retail, trade, average, retail and Cat D. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.
Simply enter a car, van or motorcycle registration and the vehicle’s mileage to get an accurate valuation and additional information in an instant. Once signed up you can check as many vehicles as you like at no extra cost.
The MyCarCheck.com/Trade team includes:
Gavin Amos has 15 years’ experience in the used vehicle sector. After starting out at CAP he worked in several dealerships, progressing into management. He has hands-on experience of sourcing and disposing of stock, both to trade and retail customers.
Alan Senior has 35 years’ experience in used car valuations. After a decade running a franchised dealership he spent 20 years at CAP where he was Senior Editor of the Black and Red books and co-founder of the Green book, then two years as editor of Parkers Guide before co-founding VIP Data valuation services.
David Hill specialises in LCVs. He worked with Renault, LDV and Isuzu Trucks before spending 10 years as CAP’s Light Commercial Vehicle Editor then 5 years as national used vehicle sales manager for Iveco. He joined CDL in 2011.
Rob Hobson specialises in motorbikes and scooters. After leaving a dealer role to launch CAP’s Green Book, he worked in business development for Piaggio.