Motor Industry News
MyCarCheck.com/Trade Motorcycle Market Overview August 2013:
Too wet to too hot; bike sales hindered by harsh riding conditions
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MyCarCheck.com/Trade is the trade valuations arm of CDL Vehicle Information Services. Based on cutting-edge industry data and feedback from independent and franchised dealers, these monthly bulletins highlight the most significant trends in the UK motorbike and scooter market.
MyCarCheck.com/Trade’s motorcycle expert, Rob Hobson, commented: “The great British weather continues to play havoc with the two-wheel market. We have been crying out for a prolonged spell of dry weather to boost sales, but recent temperatures across much of the UK have been too hot! Sales of beer and barbecue equipment might have benefited, but for most bikers it has been too hot to get out and ride. To be fair, overall sales have been relatively good despite the uncomfortable conditions.
“The new market has continued to make up lost ground from the disastrous start to the year, but is still running around 5% down on last year. There is real concern for the moped sector though, with sales of new mopeds down by almost 21% so far this year. The lack of demand for used sports mopeds, models previously considered absolute bankers, is just as worrying.
“It seems clear that increasing pressure from manufacturers is forcing dealers to maintain stock levels of new machines. There is also pressure to push sales incentives, including the usual pre-registration deals. Over the coming months it is crucial that dealers make the right decisions for their businesses as sales demand slows and the dreaded cash flow issues kick in.
“In terms of stocking decisions, most dealers are already running lower than normal in terms of numbers of used bikes on the showroom floor. Although sales have been good in recent weeks, they are acutely aware that the market is finely balanced. The last thing they want, is to be left sitting on a massive stock of used bikes and that is becoming an issue as far as turnover is concerned.
“There are contrasting examples throughout the trade and those lucky enough to be cash rich will benefit going into the back end of the year. The internet has such an influence on the market now – buyers are well aware how much individual models are fetching and will haggle for the last 50 quid. Sellers are also well versed, to the extent that even trade buyers are finding it difficult to buy with a proper working margin.
“With the holiday season upon us we can expect demand for used bikes to dip over the next month or so, although the aforementioned weather will have a bearing on this. Values are fairly static with an overall easing back along with individual model changes. There will also be ever more focus on condition and mileage, with the cream of the crop still commanding pretty strong money.”
MyCarCheck.com/Trade provides buyers and sellers with all the vehicle price data they need: ready to retail, trade, average, retail and Cat D. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.
Simply enter a car, van or motorcycle registration and the vehicle’s mileage to get an accurate valuation and additional information in an instant. Once signed up you can check as many vehicles as you like at no extra cost.
The MyCarCheck.com/Trade team includes:
Gavin Amos has 15 years’ experience in the used vehicle sector. After starting out at CAP he worked in several dealerships, progressing into management. He has hands-on experience of sourcing and disposing of stock, both to trade and retail customers.
Alan Senior has 35 years’ experience in used car valuations. After a decade running a franchised dealership he spent 20 years at CAP where he was Senior Editor of the Black and Red books and co-founder of the Green book, then two years as editor of Parkers Guide before co-founding VIP Data valuation services.
David Hill specialises in LCVs. He worked with Renault, LDV and Isuzu Trucks before spending 10 years as CAP’s Light Commercial Vehicle Editor then 5 years as national used vehicle sales manager for Iveco. He joined CDL in 2011.
Rob Hobson specialises in motorbikes and scooters. After leaving a dealer role to launch CAP’s Green Book, he worked in business development for Piaggio.