Motor Industry News
MyCarCheck.com/Trade Motorcycle Market Overview June 2013:
New market far from buzzing and mileage an issue for used buyers
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MyCarCheck.com/Trade is the trade valuations arm of CDL Vehicle Information Services. Based on cutting-edge industry data and feedback from independent and franchised dealers, these monthly bulletins highlight the most significant trends in the UK motorbike and scooter market.
MyCarCheck.com/Trade’s motorcycle expert, Rob Hobson, commented: “New bike sales over the bank holiday period were surprisingly good, if a bit unpredictable, as the market struggled to recapture lost ground. The weather dictated a disastrous start to the year and everyone hoped summer would arrive in time for the World Superbikes at Donington and the Isle of Man TT.
“A sustained period of tropical weather might not fix all the issues facing the market, but it would certainly give dealers something to build on. New bike sales are approximately 11% down on the same period last year. Significantly, only the touring style sector is showing a positive against last year; all other sectors, including the previously strong new scooter market, are well down.
“We are now into what should be the prime selling season and it seems unlikely that the market is going to achieve the predicted minor growth for the year. Against this gloomy picture, dealer reports are not all bad; there are some pockets of activity and good news stories. The real problem is the lack of a sustained level of demand – without that momentum it is difficult to create a buzz and stimulate the market.
“The two wheel market has never been master of its own destiny. When boom times have come over the years, few have been able to put their finger on why. Most dealers simply ride the crests and then batten down the hatches until the next wave comes along. Such an approach is fine providing there’s enough profit tucked away to see them through. Unfortunately we have been bouncing along the bottom for so long now that there’s not much left in the coffers.
“There is still demand for used bikes, predominately at the higher end of the scale – and even then mileages are increasing. One dealer highlighted the problem by pointing out the number of bikes which had been in stock ‘too long’. These were clean examples of popular bikes, one being an R1200 GS with all the bits but a slightly higher than average mileage. They just weren’t generating any buyer interest.
“Weird, wonderful or obscure bikes are said to be good news but more run of the mill Bandits, Fazer and CBF type bikes are struggling. Interestingly, another dealer reported older late classic bikes doing better than expected – one, a really special RS250, had made ‘unbelievable money’.
“It is the main season now and with the well-documented stock shortage we should be seeing increased trade bids. However, constraints on achievable retail values will leave little in terms of retained margin. The market is fragile and as such we have only made selective adjustments to values for June.”
MyCarCheck.com/Trade provides buyers and sellers with all the vehicle price data they need: ready to retail, trade, average, retail and Cat D. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.
Simply enter a car, van or motorcycle registration and the vehicle’s mileage to get an accurate valuation and additional information in an instant. Once signed up you can check as many vehicles as you like at no extra cost.
The MyCarCheck.com/Trade team includes:
Gavin Amos has 15 years’ experience in the used vehicle sector. After starting out at CAP he worked in several dealerships, progressing into management. He has hands-on experience of sourcing and disposing of stock, both to trade and retail customers.
Alan Senior has spent 34 years in used vehicle valuations. In 17 years at CAP he was Senior Editor for both the Black and Red books.
David Hill specialises in LCVs. He worked with Renault, LDV and Isuzu Trucks before spending 10 years as CAP’s Light Commercial Vehicle Editor then 5 years as national used vehicle sales manager for Iveco. He joined CDL in 2011.
Rob Hobson specialises in motorbikes and scooters. After leaving a dealer role to launch CAP’s Green Book, he worked in business development for Piaggio.
Gerry Clancy specialises in motor auctions. He has been selling trade valuation products since 1997 with both CAP and Glass’s.