Motor Industry News
MyCarCheck.com/Trade Motorcycle Market Overview April 2013: No seasonal spring as motorbike market is dented by weather
MyCarCheck.com/Trade’s motorcycle expert, Rob Hobson, commented: “We noted last month that the changing of the clocks and improved weather might be enough to spark an upturn in fortunes for the trade. Unfortunately the worst possible scenario emerged with arctic conditions across the country, the worst for 30 years according to some. The cold snap is predicted to remain for most of the important Easter period, so it is fairly obvious how well the two wheel market has performed over the past few weeks!
“The weather aside, there were three independent bike auctions held at the back end of March: BCA Peterborough (offering bikes direct from Black Horse for the first time this year), Bawtry and West Coast Auctions. All had good turnouts in terms of buyers, with in the region of 300 bikes on offer. Overall though, despite the well-documented need for trade stock, hammer prices were not as high as might have been expected. There were a few surprises but generally bids were struggling up to reserves.
“Reflecting the number of new examples sold in recent years, there appeared to be an abundance of YZFR125 on offer. While nearly all are likely to have battle scars, given the customer profile, they still appear to be making good money.
“Although there is a desire to buy, there is still an overriding err of caution across the trade. The new bike market is running at just under 10% down on last year. The new 13-plate has clearly been restricted by the weather conditions, although it appeared to recover slightly as the month progressed, after falling well behind in early March.
“The picture is slightly clouded by a number of manufacturer-led dealer demonstrator registrations, which will inflate the true figures and affect late plate used values later in the year (once they are released for retail). Against this background, dealer reports vary widely. There is clearly a reasonable level of demand in the used market and many suggested they were doing ‘alright’ – a trade euphemism for not brilliant but surviving!
“Dealers are increasingly pinning their hopes on the used market and must expect retail demand to increase when the sunny weather does finally arrive. It is pretty much accepted that while it may be necessary to pay slightly stronger to secure the desired clean, low miles, full service history (FSH) examples, achievable retail prices still have a limit. As a result, dealer margins remain tightly squeezed.
“There is stock readily available to buy, but is predominately less desirable and higher mileage examples. There is no real trend to report in terms of style and models – anything that can be ‘retailed straight out’ is good news. Consequently, while we can see values firming up once the market kicks in, we have really only made individual model changes for this month, adjusted according to dealer stock reports.
“It seems to be an on-going theme this year, but terrible weather has such a dramatic effect on our marketplace that we can only hope for a prolonged period of dry conditions, giving us all a chance to get out on our bikes.”
MyCarCheck.com/Trade provides buyers and sellers with all the vehicle price data they need: ready to retail, trade, average, retail and Cat D. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.
Simply enter a car, van or motorcycle registration and the vehicle’s mileage to get an accurate valuation and additional information in an instant. Once signed up you can check as many vehicles as you like at no extra cost.
The MyCarCheck.com/Trade team:
Gavin Amos has 15 years’ experience in the used vehicle sector. After starting out at CAP he worked in several dealerships, progressing into management. He has hands-on experience of sourcing and disposing of stock, both to trade and retail customers.
Alan Senior has spent 34 years in used vehicle valuations. In 17 years at CAP he was Senior Editor for both the black and red books.
David Hill specialises in LCVs. He worked with Renault, LDV and Isuzu Trucks before spending 10 years as CAP’s Light Commercial Vehicle Editor. Following five years as national used vehicle sales manager for Iveco, he joined CDL in 2011.
Rob Hobson specialises in motorbikes and scooters. After leaving a dealer role to launch CAP’s green book, he worked in business development for Piaggio.
Gerry Clancy specialises in motor auctions. He has been selling trade valuation products since 1997 with both CAP and Glass’s.