Motor Industry News
Welcome to 2013 and here’s to a brighter future for the motorcycle market. It often seems difficult to find positives in a market place which always feels like it is under pressure. However, one piece of news from last year is worth repeating. The MCIA (Motorcycle Industry Association) launched a new initiative at the end of 2012 labelled the Master Security Scheme. This was prompted following a quite startling statistic which became apparent highlighting the alarming level of bike theft, reported to be in the region of 26,000 bikes stolen each year (based on 2009 figures). The really worrying part of this was that 40% of those who received an insurance pay-out as a result of having their bike stolen, the majority of which were less than 3 years old, did not return to motorcycling. This figure represents something like 10,000 bikers who drop out of the marketplace each year. Against a new bike market in the region of 94,000 units for 2012, pretty much flat against the previous year, then clearly something has to change.
The Master Security Scheme uses an already established product, DATATAG, which has been around for a number of years. However, the big difference here is that the participating manufacturers will ensure that all their bikes will be fitted with the unique etching and tagging scheme from new, before they roll out of the showroom.
This may take time to really have an effect, and ultimately all new bikes should be fitted with these kits, not just the participating manufacturers. However the point to make is that once fitted then of course they stay with the bike, and will filter down into the used marketplace. There will be the ability to update new owner details as the bike changes ownership.
The long game here is that having a greater number of bikes with its parts uniquely identifiable should reduce a stolen bikes immediate availability onto the lucrative used spares marketplace. Breakers and used bike spares suppliers are an important part of the market, but only genuine ‘broken’ bikes should find their way into this sector, not ones stolen to order. A fact which we know is happening and is ultimately driving people away from two wheels.
It’s a little early to report on much in terms of the used marketplace. We have introduced 2013 62 plate records onto our database this month and, whilst the market recovers from the annual over-indulgence, then we have not made any significant changes to values. The last auction of the year held at Bawtry Motor Auctions, mid-December still had a good turnout of traders looking to buy not just sell and values were still relatively strong. We do expect ever increased focus on the used market in the coming months and this could well start in the early part of the year pushing used values up strongly as demand increases for what is a dwindling market to draw from.
VIPDATA is part of CDL Vehicle Information Services Ltd (CDL VIS) the vehicle data arm of CDL Group Holdings Ltd, based in Stockport, Cheshire. www.cdl.co.uk
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